The ScopeMaxons RestorationsIssue 9.2

You Can't Fake Quality

Howard White, V.P. Sales

Isn't it possible to get both great value and a decent price? In our company, these things aren't mutually exclusive. In our opinion, "getting what you pay for" really has to with two simple but often misunderstood concepts: QUALITY & VALUE. Here are some common definitions:

QUALITY: Character with respect to fineness, or grade of excellence: food of poor quality; silks of fine quality; high grade; superiority; excellence: wood grain of quality.

VALUE: Relative worth, merit, or importance: the value of a college education; the value of a queen in chess, monetary or material worth, as in commerce or trade: This piece of land has greatly increased in value.

Everybody wants high quality goods or services right? Often, people try to live in neighborhoods with quality schools. You might pick one car over another because of quality issues. How about your favorite restaurant? Chances are you eat there because it's a whole lot better quality than McDonalds or a greasy spoon. At the same time, people want a good deal, that is to know that they got a lot of value for their hard-earned money. This is where PRICE comes into the equation. In most instances, the best outcome is QUALITY + PRICE = VALUE. Goods or services don't have to be expensive to have value. Similarly, quality doesn't have to be sacrificed just to save a buck.

Think about it in terms of your family, your customers or anyone else that you're entrusted to keep happy. Cut corners on quality all the time and it's going to come back and bite you in one way or another. You can't fool people into thinking they got something of value if it's really garbage. In a tough economy people pay close attention to how they spend their money but you had better offer something good too.

Within our industry, the stakes involved are usually high. Restoring someone's home or business can be complicated and everyone involved wants quality workmanship and good value for their money. We not only have to work fast and efficiently but we have to do it at fair price and ensure a favorable outcome for the customer. If we were to skimp on quality of service or didn't offer the right pricing, guess what? We wouldn't last very long in the market.

Fortunately for our clients we have been offering the right combination of quality and value for over 60 years. We're confident that you can have the highest quality service AND pay the right price which ultimately gets you the best value for your dollar. We don't claim to be the cheapest but we're not expensive either. If other companies have failed you on quality, service or price, keep in mind the well-known adage: "You get what you pay for"!

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